Corporate Sponsorships and Partnerships

We invite companies to partner with Cystic Fibrosis Australia, working together to develop programs to meet your marketing and corporate social responsibility objectives and our shared mission that lives will be unaffected by cystic fibrosis.

Cystic Fibrosis Australia is a well-regarded charitable organisation with expertise in developing tailored marketing activities to assist with brand positioning and association, sales promotions, customer loyalty and acquisition.

Companies can become charity partners through a formal agreement that may cover activities such as:

  • Event sponsorships
  • Promotional partnership
  • In-kind support such as printing or distribution

Typically these relationships involve a 2-3 year agreement with an annual investment shaped by the capacity of the corporate partner and tailored to ensure it will have maximum impact.

A company's association with a cause is increasingly influencing consumers' purchasing decisions:

  • 77% of consumers would prefer to buy a product that supports a cause
  • 54% of consumers would switch brands to do so
  • 56% would switch retailers shown to support a cause.

(Australia 2001 Cavill & Co, 'Heart and Sold')

We aim to work with organisations that share our mission.  Through cause-related marketing you demonstrate to your customers your commitment to providing an individual a life unaffected by cystic fibrosis.

For further information on how your organisation can become involved, please contact the team at Cystic Fibrosis Australia on (02) 8883 4477 to discuss your proposal.